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Tapping Tier 2 & 3 Markets: A Region-Specific Strategy for Bharat’s Healthcare Boom

🚨 Policy Update in Healthcare 🚨India’s healthcare sector is at a crossroads! The recent ban on refurbished medical device imports  marks a major regulatory move in India’s healthcare ecosystem. While it drives “Make in India” goals, the need for affordable care in underserved regions cannot be ignored. Our team outlines a balanced roadmap to ensure innovation meets accessibility.

Our recent Market Assessment study for a Private Equity firm in a Tier 3 city explored feasibility for a multispecialty hospital, through data-driven insights and on-ground primary research.🔎 From patient behavior to competitive landscape—we covered it all.At Kraftland Consults, we specialize in identifying high-impact healthcare opportunities in emerging markets.Let’s shape the future of accessible, quality care—one city at a time. 💡

How Indian pharma companies are leveraging omnichannel strategies, digital engagement, and smart data integration to enhance brand presence and connect with healthcare professionals and patients in a rapidly evolving market.

🚀 Driving Digital Transformation in Healthcare: Learnings from Microsites and Scan & Share Initiative🚀The Ayushman Bharat Digital Mission (ABDM) is revolutionizing India’s healthcare ecosystem, and a recent study on the Microsites & Scan & Share initiatives highlights its impact. 📲🏥This study was conducted by ACCESS Health International and supported by Kraftland Consults – Your “Smart”​ Partner for implementation research.🔍 This research offers a roadmap to scale ABDM nationwide. 🌍

In the evolving landscape of healthcare, community engagement is no longer optional—it’s essential. When it comes to designing primary care models that effectively address non-communicable diseases (NCDs), understanding local needs, behaviors, and barriers can be the difference between a good strategy and a truly impactful one.The following article by Kraftland Consults – Your “Smart”​ Partner & Healthscape Business Solutions Pvt Ltd explores how collaborative approaches can lead to more sustainable and effective healthcare solutions. From co-designing interventions to leveraging local resources, the research highlights best practices in making healthcare accessible, efficient, and patient-centric. 📖 Read the abstract here: https://journals.sagepub.com/doi/abs/10.1177/09720634221078717

India’s healthcare sector is at a pivotal moment, attracting significant interest from Private Equity and Venture Capital investors. As innovation reshapes patient care and business models, investment patterns are shifting towards more scalable, tech-enabled, and specialized solutions. https://www.linkedin.com/posts/kraftland-consults_healthcareinvestment-privateequity-venturecapital-activity-7294291711118258176-qGXK?utm_source=share&utm_medium=member_desktop

The Indian medical device sector is at a critical inflection point. With the government’s focus on #MakeInIndia, rising healthcare demands, and increasing global interest, the industry is set to witness exponential growth.📈Kraftland’s latest thought leadership article gives a hawk eye view of the key growth drivers, challenges & opportunities for this industry.As India emerges as a global hub for medical technology and innovation, KRAFTLAND CONSULTS can help the medical device/medtech companies navigate this evolving ecosystem to unlock new opportunities. https://www.linkedin.com/posts/kraftland-consults_makeinindia-activity-7290745921846292480-m8sB?utm_source=share&utm_medium=member_desktop