Your "Smart"Partner
Kraftland is a boutique consulting firm.
Our solution portfolio pans across 6 Focus Areas and 5 major industries
Our Experience
100+
Projects
20+
Clients
10+
Countries
10+
Years of Experience
Client Testimonials
“What I like about Kraftland is quality of work, initiative and self-drive. You made me look good in front of my people and I believe that the organization is getting a lot of value from the work that is being done by you, considering that you were not the first choice of few of the people.”
– Board Member Aviation Training Company
“Rapid and comprehensive understanding of issues, strength in analysis. Ability to identify, select and mobilize external resources when required. Clear and incisive analysis and reporting. Keep up the good work!!”
– Senior Manager, Consulting Organization
“Kraftland bring in strategy outlook and is very analytical in their approach. They quickly get deep insight into the project and help the client scope the project to be meaningful and worthwhile. Team takes keen interest in the project and have tremendous ownership and flexibility without compromising on the deliverables and timelines which helps in fostering true collaboration and partnership. My experience with Kraftland has been awesome we were able to successfully conceptualize and implement couple of new initiatives, which on hindsight would have been challenging without collaboration with Kraftland.”
– Managing Director, Dental Company
” Out of box thinking in designing options. Due diligence given to all details and the hard work in preparation. Thoroughness in every aspect of Work.”
– Director, Global consulting firm
“Prompt response and constant follow-up for closure of pending tasks. Sharing of analysis as well as verbatim version of the discussion with Consumers added value. Multiple rounds of discussion and brainstorming leading to richer insights, supporting of comments with data”
– Senior Brand Manager, One of India’s Largest Consumer Healthcare Company
Meenal Bhat
Director
Meenal has 22 years experience predominantly in healthcare across medical devices, Healthcare start-ups, OTC, consumer healthcare and pharmaceuticals. Has successfully delivered >100 projects in the past 10 years across Market Entry, Business Model Innovation, Operating Model Innovation, Brand Plans, Business Unit Strategy, Brand Extensions, Sales Transformation and Analytics. Before Kraftland she worked with SmartAnalyst and J&J Medical Devices.
Qualifications: MBA from Asian Institute of Management (Dean’s list), Manila, Philippines
Arun Joshi
Director
Arun has total experience of 22 years, cross industries, across geographies. In last 5 years, has engaged with clients on building strategy roadmaps, market entry, feasibility analysis for new business opportunities, operating model innovation, policy making, process re-design and digital transformation. Before Kraftland, he had worked in IBM for 10 years across Strategy, Business and Digital Transformation & Business Analytics.
Qualifications: MBA from Asian Institute of Management, Manila, Philippines
Abhishek Pathak
Director
Abhishek has over 21 years of experience in sales, marketing and research and has led healthcare projects in India with focus on opportunity sizing, lower tier/rural market penetration strategies covering estimated patient pool, healthcare delivery models assessing affordability, patient access programs, U&A, pricing, institutional access etc. His experience in the global market of consumer projects ranges from trackers, category landscape to country clustering, evaluation of acquisition targets, niche category/product evaluation, Rx to OTC switch, regulatory dynamics, literature searches etc.
Qualifications: Masters in Business Economics from Delhi University
Supratim Dey
Senior Consultant
Supratim brings over 21 years of expertise in Business Analysis, Data Analytics, and Predictive Modeling. He has a strong track record with Fortune 500 and Indian clients, specializing in MySQL, Python, Tableau, Market Segmentation, and Power BI. Formerly a leader at CARMA International, his background in Statistics enhances data-driven decision-making at Kraftland.
Qualifications: Masters in Statistics from Burdwan University, PGD in Data Science from Great Learning
Sridhar Appasamy
Principal Consultant
Sridhar is a seasoned market research professional with several years of experience in qualitative and quantitative research. He has worked on global market research projects both on the agency side as well as the client side. He has moderation capability of in-depth interviews and focus groups across sectors and languages – (English, Tamil, Hindi). His former organizations include AC-Nielsen, TNS, Ranbaxy Laboratories, Market RX and SmartAnalyst.
Qualifications: Undergraduate from IIT Delhi and has an MBA from FMS, Delhi University
Nidhi Purohit
Consulting Manager
Nidhi has 20+ years of experience involving market intelligence, market sizing, opportunity assessment, brand entry & positioning strategies and project management. Has been involved in projects in the healthcare, aviation and defence sector. In the past 5 years have led projects in NPD, Consumer Insight development and Analytics.
Qualifications: MSc from University of North Carolina, Charlotte, USA
Priyanka Garg
Consulting Manager
Priyanka has 15 years of experience working with global and Indian clients in pharmaceutical industry. Has successfully handled projects to support portfolio and disease area strategy, BD&L decisions, and commer6cial opportunity assessments. Her therapeutic area experience covers neurology. cardiovascular, dermatology, oncology, immunology, rare diseases, hematology, etc. Before Kraftland, she worked with Smart Analyst and PharmARC (now IQVIA).
Qualifications: MBA in Pharmaceutical Marketing from National Institute of Pharmaceutical Education & Research (NIPER)
Iti Pathak
Senior Consultant
Has 20+ years of experience across industries. Is a certified lean professional. In last 5 years, Iti has managed >40 projects across multiple industries on feasibility, process re-engineering, market assessments, mergers and acquistions and Opportunity Analysis. Before Kraftland, Iti was in Genpact for >10 Years as part of their process team focused on Insurance clients.
Don Cherian
Senior Consultant
Don is a commercial pilot having more than 10 years of active flying experience. Has worked in Vietjet and CebuPacific and Delta Air Flying School.
As Senior Consultant @ Kraftland, provides SME inputs on Aviation industry. Have been involved across multiple projects focusing on market opportunity analysis, feasibility analysis for aviation ventures in India and other geographies and Building Point of Views of future of aviation and allied industries in India and across other geographies. Don has a total work experience of >15 years.
Qualifications: CPL – CAAP, CAAV
Rushil Walavalkar
Senior Analyst
Rushil has around 9 years of experience in Project Management delivering 35+ turnkey projects ($750k+ each) in industries such as Oil & Gas, Construction, etc. He holds a General Management degree from IIM Raipur and MSc in Structural Design and Project Management from Kingston University, London. He has helped organizations implement and manage business processes like Balanced Scorecards and Quality Management Systems for ISO 9001:2015 certification. His proeficiency in Business Analytics and interpretation help in providing key action insights in areas such as Sales, Marketing, Supply Chain, Projects, etc
Qualifications: MSc Structural Design and Construction Management from Kingston University, London; BEng Civil Engineering from Kingston University, London; PGP in General Management from IIM, Raipur