Kraftland is a 13-year-old boutique consulting firm which has delivered more than 300 projects across the field of Healthcare & Lifesciences, Aviation and Private Equity.
We are proud to have a Net Promoter Score of 100, and approximately 80% of our work is
through repeat engagement.
Organisation Approach
- To provide our clients with unique perspectives to enable their growth and help them achieve their vision.
- To build a distinctive team of vibrant, eager minds who can grow along with us.
Our Values
- Integrity: We uphold the highest ethical standards in all our dealings by conducting business with integrity, quality and levels of professional behaviour.
- Collaboration: We believe in working closely with our clients to understand their unique challenges and opportunities and yet maintain an independent perspective
- Innovation: We embrace new ideas, frameworks and technologies to create effective solutions for our clients.
- Excellence: We are committed to delivering the highest quality of service and results and manage client and firm resources cost-effectively
Team Members
Meenal Bhat
Director & CEO
Meenal has 22 years experience predominantly in healthcare across medical devices,
healthcare start-ups, OTC, consumer healthcare and pharmaceuticals. She has successfully
delivered over 150 projects in the past 13 years across Market Entry, Business Model
Innovation, Operating Model Innovation, Brand Plans, Business Unit Strategy, Brand
Extensions, Sales Transformation and Analytics. Before Kraftland, she worked with
SmartAnalyst and J&J Medical Devices.
Meenal is an engineer with an MBA from Asian Institute of Management (Dean’s list),
Manila, Philippines.
Arun Joshi
Director
Arun is a Strategy Professional with over 22 years of experience. Over the past 15 years, he has worked with C-level executives of >20 organizations to deliver >70 strategy engagements across multiple industries- healthcare, telecom, aviation and technology. In the last 3 years ,he has delivered >25 projects across different industry sectors on Change management, Organization re-design, Sales transformation, Balance scorecard development and implementation, operating model change and process re-design. Before Kraftland, he has worked in IBM for 10 years across Strategy, Business and Digital Transformation & Business Analytics.
Arun is an MBA from Asian Institute of Management, Manila, Philippines.
Arun is an MBA from Asian Institute of Management, Manila, Philippines.
Abhishek Pathak
Director
Abhishek has over 21 years of experience in sales, marketing and research in leading global organizations such as Wockhardt, Carma and SmartAnalyst. At SmartAnalyst, he led CHC and India Pharma projectswith a focus on opportunity sizing, lower tier/rural market penetration strategies covering estimated patient pool, healthcare delivery models assessing affordability, patient access programs, U&A, pricing, institutional access etc.
He has immense experience of interacting with policy makers (CGHS, ESIC, Officials of Health Departments, Bureaucrats), Prescribers, Distributors, Pharmacies, NGOs involved in PAP programs and other healthcare professionals. His experience in the global market of consumer projects ranges from trackers, category landscape to country clustering, evaluation of acquisition targets, niche category/product evaluation, Rx to OTC switch, regulatory dynamics, literature searches etc.
Abhishek holds a Master’s degree in Business Economics from Delhi University.
He has immense experience of interacting with policy makers (CGHS, ESIC, Officials of Health Departments, Bureaucrats), Prescribers, Distributors, Pharmacies, NGOs involved in PAP programs and other healthcare professionals. His experience in the global market of consumer projects ranges from trackers, category landscape to country clustering, evaluation of acquisition targets, niche category/product evaluation, Rx to OTC switch, regulatory dynamics, literature searches etc.
Abhishek holds a Master’s degree in Business Economics from Delhi University.
Sridhar Appasamy
Principal Consultant
Sridhar is a seasoned market research professional with 25+ years of experience in qualitative and quantitative research. He has worked on global market research projects both on the agency side as well as the client side. He has moderation capability of in-depth interviews and focus groups across sectors and languages – (English, Tamil, Hindi). His former organizations include AC-Nielsen, TNS, Ranbaxy Laboratories, Market RX and SmartAnalyst.
Sridhar has completed his under graduation from IIT Delhi and has an MBA from FMS, Delhi University.
Sridhar has completed his under graduation from IIT Delhi and has an MBA from FMS, Delhi University.
Meenal Bhat
Director & CEO
Meenal has 22 years experience predominantly in healthcare across medical devices,
healthcare start-ups, OTC, consumer healthcare and pharmaceuticals. She has successfully
delivered over 150 projects in the past 13 years across Market Entry, Business Model
Innovation, Operating Model Innovation, Brand Plans, Business Unit Strategy, Brand
Extensions, Sales Transformation and Analytics. Before Kraftland, she worked with
SmartAnalyst and J&J Medical Devices.
Meenal is an engineer with an MBA from Asian Institute of Management (Dean’s list),
Manila, Philippines.
Arun Joshi
Director
Arun is a Strategy Professional with over 22 years of experience. Over the past 15 years, he has worked with C-level executives of >20 organizations to deliver >70 strategy engagements across multiple industries- healthcare, telecom, aviation and technology. In the last 3 years ,he has delivered >25 projects across different industry sectors on Change management, Organization re-design, Sales transformation, Balance scorecard development and implementation, operating model change and process re-design. Before Kraftland, he has worked in IBM for 10 years across Strategy, Business and Digital Transformation & Business Analytics.
Arun is an MBA from Asian Institute of Management, Manila, Philippines.
Arun is an MBA from Asian Institute of Management, Manila, Philippines.
Abhishek Pathak
Director
Abhishek has over 21 years of experience in sales, marketing and research in leading global organizations such as Wockhardt, Carma and SmartAnalyst. At SmartAnalyst, he led CHC and India Pharma projectswith a focus on opportunity sizing, lower tier/rural market penetration strategies covering estimated patient pool, healthcare delivery models assessing affordability, patient access programs, U&A, pricing, institutional access etc.
He has immense experience of interacting with policy makers (CGHS, ESIC, Officials of Health Departments, Bureaucrats), Prescribers, Distributors, Pharmacies, NGOs involved in PAP programs and other healthcare professionals. His experience in the global market of consumer projects ranges from trackers, category landscape to country clustering, evaluation of acquisition targets, niche category/product evaluation, Rx to OTC switch, regulatory dynamics, literature searches etc.
Abhishek holds a Master’s degree in Business Economics from Delhi University.
He has immense experience of interacting with policy makers (CGHS, ESIC, Officials of Health Departments, Bureaucrats), Prescribers, Distributors, Pharmacies, NGOs involved in PAP programs and other healthcare professionals. His experience in the global market of consumer projects ranges from trackers, category landscape to country clustering, evaluation of acquisition targets, niche category/product evaluation, Rx to OTC switch, regulatory dynamics, literature searches etc.
Abhishek holds a Master’s degree in Business Economics from Delhi University.
Sridhar Appasamy
Principal Consultant
Sridhar is a seasoned market research professional with 25+ years of experience in qualitative and quantitative research. He has worked on global market research projects both on the agency side as well as the client side. He has moderation capability of in-depth interviews and focus groups across sectors and languages – (English, Tamil, Hindi). His former organizations include AC-Nielsen, TNS, Ranbaxy Laboratories, Market RX and SmartAnalyst.
Sridhar has completed his under graduation from IIT Delhi and has an MBA from FMS, Delhi University.
Sridhar has completed his under graduation from IIT Delhi and has an MBA from FMS, Delhi University.
Nidhi Purohit
Consulting Manager
Nidhi has 20+ years of experience involving market intelligence, market sizing, opportunity assessment, brand entry & positioning strategies and project management. She has been involved in projects in the healthcare, aviation and defence sector. In the past 5 years she has led projects in NPD, Consumer Insight development and Analytics.
Nidhi has completed her MSc from University of North Carolina, Charlotte, USA.
Nidhi has completed her MSc from University of North Carolina, Charlotte, USA.
Priyanka Garg
Consulting Manager
Priyanka has 15 years of experience working with global and Indian clients in pharmaceutical industry. She has successfully handled projects to support portfolio and disease area strategy, BD&L decisions, and commercial opportunity assessments. Her therapeutic area experience covers neurology. cardiovascular, dermatology, oncology, immunology, rare diseases, hematology, etc. Before Kraftland, she worked with Smart Analyst and IQVIA.
Iti Pathak
Senior Consultant
Iti brings over 20 years of diverse industry experience and is a certified lean professional. Iti has delivered over 40 projects across aviation, railways, water desalination, covering feasibility, process re-engineering, market assessments, mergers and acquisitions, and opportunity analysis. She has led critical engagements in creating maintenance process maps for helicopters, assessing pilot training feasibility globally and in India, conducting feasibility analysis for aviation ventures and providing financial impact assessments for aviation companies.
Yogesh Dobriyal
Senior Consultant
Yogesh holds a Master’s degree in Business Economics from Delhi University and brings over 20 years of extensive experience in Digital and Analytics Transformation within key sectors such as Retail, Financial Services, Airlines and consulting. He has held notable positions as the former Head of Digital and Analytics at prominent companies including Accenture, KPMG, Alvarez & Marsal, Antuit.AI, among others.
Nidhi Purohit
Consulting Manager
Nidhi has 20+ years of experience involving market intelligence, market sizing, opportunity assessment, brand entry & positioning strategies and project management. She has been involved in projects in the healthcare, aviation and defence sector. In the past 5 years she has led projects in NPD, Consumer Insight development and Analytics.
Nidhi has completed her MSc from University of North Carolina, Charlotte, USA.
Nidhi has completed her MSc from University of North Carolina, Charlotte, USA.
Priyanka Garg
Consulting Manager
Priyanka has 15 years of experience working with global and Indian clients in pharmaceutical industry. She has successfully handled projects to support portfolio and disease area strategy, BD&L decisions, and commercial opportunity assessments. Her therapeutic area experience covers neurology. cardiovascular, dermatology, oncology, immunology, rare diseases, hematology, etc. Before Kraftland, she worked with Smart Analyst and IQVIA.
Iti Pathak
Senior Consultant
Iti brings over 20 years of diverse industry experience and is a certified lean professional. Iti has delivered over 40 projects across aviation, railways, water desalination, covering feasibility, process re-engineering, market assessments, mergers and acquisitions, and opportunity analysis. She has led critical engagements in creating maintenance process maps for helicopters, assessing pilot training feasibility globally and in India, conducting feasibility analysis for aviation ventures and providing financial impact assessments for aviation companies.
Yogesh Dobriyal
Senior Consultant
Yogesh holds a Master’s degree in Business Economics from Delhi University and brings over 20 years of extensive experience in Digital and Analytics Transformation within key sectors such as Retail, Financial Services, Airlines and consulting. He has held notable positions as the former Head of Digital and Analytics at prominent companies including Accenture, KPMG, Alvarez & Marsal, Antuit.AI, among others.
Don Cherian
Senior Consultant
Don Cherian is a commercial pilot with more than 10 years of active flying experience. He has worked in Vietjet and CebuPacific and Delta Air Flying School.As a Senior Consultant, he provides SME inputs on Aviation industry. He has been involved across multiple projects focusing on market opportunity analysis, feasibility analysis for aviation ventures in India and other geographies and Building Point of Views of future of aviation and allied industries in India and other geographies.
Rushil Walavalkar
Senior Analyst
Rushil has around 9 years of experience in Project Management delivering 35+ turnkey projects in industries such as Oil & Gas, Construction, etc. He has helped organizations implement and manage business processes like Balanced Scorecards and Quality Management Systems for ISO 9001:2015 certification. His proficiency in Business Analytics and interpretation help in providing key action insights in areas such as Sales, Marketing, Supply Chain, Projects, etc.
Rushil holds a General Management degree from IIM Raipur and MSc in Structural Design and Project Management from Kingston University, London.
Rushil holds a General Management degree from IIM Raipur and MSc in Structural Design and Project Management from Kingston University, London.
Sakshi Narang
Senior Marketing Manager
Sakshi has 13 years of experience in Pharmaceutical & Medical Device Product Marketing. She has developed impactful campaigns that resonated with target audience helped in driving strategic Brand Growth, clear market positioning, and effective customer engagement. She is skilled in data-driven analysis and creative storytelling to maximize brand visibility and profitability in competitive markets.
Sakshi is a B.Pharma graduate and holds a post graduate diploma in Pharma Management. She has also completed an executive course in Digital Marketing & Analytics from Indian School of Business.
Sakshi is a B.Pharma graduate and holds a post graduate diploma in Pharma Management. She has also completed an executive course in Digital Marketing & Analytics from Indian School of Business.
Sonam Kaul
Consultant
With more than 8 years of multidisciplinary experience in life sciences, pharmaceuticals, biotechnology, and consumer healthcare, Sonam has worked on several projects with leading multinational organizations. Sonam has in-depth experience in consulting, market research, GTM strategies, and business intelligence projects.
Her areas of expertise include Competitive Intelligence, Market Sizing, Pharma Forecasting, Scientific Literature Analysis, Primary and Secondary Research, and Technology Landscape.
She holds an MBA in Marketing from the University of Pune (PUMBA)
Don Cherian
Senior Consultant
Don Cherian is a commercial pilot with more than 10 years of active flying experience. He has worked in Vietjet and CebuPacific and Delta Air Flying School.As a Senior Consultant, he provides SME inputs on Aviation industry. He has been involved across multiple projects focusing on market opportunity analysis, feasibility analysis for aviation ventures in India and other geographies and Building Point of Views of future of aviation and allied industries in India and other geographies.
Rushil Walavalkar
Senior Analyst
Rushil has around 9 years of experience in Project Management delivering 35+ turnkey projects in industries such as Oil & Gas, Construction, etc. He has helped organizations implement and manage business processes like Balanced Scorecards and Quality Management Systems for ISO 9001:2015 certification. His proficiency in Business Analytics and interpretation help in providing key action insights in areas such as Sales, Marketing, Supply Chain, Projects, etc.
Rushil holds a General Management degree from IIM Raipur and MSc in Structural Design and Project Management from Kingston University, London.
Rushil holds a General Management degree from IIM Raipur and MSc in Structural Design and Project Management from Kingston University, London.
Sakshi Narang
Senior Marketing Manager
Sakshi has 13 years of experience in Pharmaceutical & Medical Device Product Marketing. She has developed impactful campaigns that resonated with target audience helped in driving strategic Brand Growth, clear market positioning, and effective customer engagement. She is skilled in data-driven analysis and creative storytelling to maximize brand visibility and profitability in competitive markets.
Sakshi is a B.Pharma graduate and holds a post graduate diploma in Pharma Management. She has also completed an executive course in Digital Marketing & Analytics from Indian School of Business.
Sakshi is a B.Pharma graduate and holds a post graduate diploma in Pharma Management. She has also completed an executive course in Digital Marketing & Analytics from Indian School of Business.
Sonam Kaul
Consultant
With more than 8 years of multidisciplinary experience in life sciences, pharmaceuticals, biotechnology, and consumer healthcare, Sonam has worked on several projects with leading multinational organizations. Sonam has in-depth experience in consulting, market research, GTM strategies, and business intelligence projects.
Her areas of expertise include Competitive Intelligence, Market Sizing, Pharma Forecasting, Scientific Literature Analysis, Primary and Secondary Research, and Technology Landscape.
She holds an MBA in Marketing from the University of Pune (PUMBA)
Board of Advisors
Healthcare & Others
Air Marshal D P Joshi
Ex-Director General of the Armed Forces Medical Services (DGAFMS) is an eminent urologist and transplant surgeon. He has held several important appointments in the Armed Forces Medical Services.He has been awarded Param Vishist Seva Medal and AtiVishist Seva Medal. He was the President’s Honorary Surgeon and part of the team of Antarctica Expedition, which set up the permanent station ‘Maitree’.
Sanjay Nath
Sanjay has worked and consulted in hospitals, sales and marketing, New product commercialization and market development. Sanjay has worked in organizations like Fortis, Apollo, Colombia Asia, Beams, J&J & 3M.He has completed his B.Tech from IIT Delhi and MBA from UNC at Chapel Hill.
Aviation
Dr. R K Tyagi
Dr Tyagi has over 45 years of experience across segments of Organisational Strategy, Building Alliances & Team Leaderships, ESG & Corporate Governance, Business Operations, R&D, Technology, Investment and Risk Management in areas of Petroleum, Aerospace, Defence & Higher Education.
Dr Tyagi completed his engineering degree in electronics & communication from IIT Roorkee, he is an MBA from IGNOU, New Delhi, and a PhD in Management Studies from Agra University.He has also completed his Advanced Leadership program from ISB.
Prof. SujayJoshi
He has over 40 years of work experience in both academia and industry. He was associated with FLAME University for over a decade, Price Water House, Thermax, Sinar Mas and Oppenheimer Pvt. Equity Fund.
His research interest includes private equity, corporate finance and capital markets.
Prof. Sujay is a Chartered Accountant. He has abachelor’s degree in commerce from Shriram College of Commerce (SRCC), Delhiand a Post Graduate Diploma in Management (Finance) from Indian Institute of Management Ahmedabad.
R K Tyagi
Dr Tyagi has over 45 years of experience across segments of Organisational Strategy, Building Alliances & Team Leaderships, ESG & Corporate Governance, Business Operations, R&D, Technology, Investment and Risk Management in areas of Petroleum, Aerospace, Defence & Higher Education.
Dr Tyagi completed his engineering degree in electronics & communication from IIT Roorkee, he is an MBA from IGNOU, New Delhi, and a PhD in Management Studies from Agra University.He has also completed his Advanced Leadership program from ISB.
Dr Tyagi completed his engineering degree in electronics & communication from IIT Roorkee, he is an MBA from IGNOU, New Delhi, and a PhD in Management Studies from Agra University.He has also completed his Advanced Leadership program from ISB.